How does it feel when there's a blur between reality and fiction?
When one steps into the skin of an imaginary all powerful character who saves the world or can create havoc...
When one could fly, fight, scream and feel as if an alter ego has pronounced itself from within???
ARG - alternate reality games can do all this and more...they allow you to take personalities, drive away boredom or dependence on friends, u can b all alone and still feel connected and resourceful. These games being story driven and reality bending genre..from merchandising to branding they help connect to an audience which wants to disconnect..brands like Macdonalds have built themes and formats of games which allow people to take forms and shapes and feel unreal in a real world...
read more on it at : http://www.reuters.com/article/technologyNews/idUSN2945731720080530?feedType=nl&feedName=ustechnology&pageNumber=1&virtualBrandChannel=0
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